AI Insights · Timothy · April 2023
Top 5 Hasbro Games Performance on Unified Platform in Brazil for Q1 2023
Discover how the top 5 Hasbro games performed in Brazil during Q1 2023, with insights on downloads, revenue, and active users.
In the first quarter of 2023, the top 5 Hasbro games showed varying performance trends on the unified platform in Brazil. Here’s a detailed look at their weekly downloads, revenue, and active user trends.
World of Peppa Pig: Kids Games experienced fluctuations in weekly downloads, starting strong at approximately 25K in late December and peaking at 30.3K in the first week of January. The downloads then saw a decline, reaching around 9.2K in early February, before rebounding to 29.5K by late February and ending the quarter at 23.2K. The revenue for this game showed a steady trend, peaking at $971 in the final week of March. The active users also varied, starting at 88.8K in late December, peaking at 93.7K in late February, and ending the quarter at 80.5K.
Peppa Pig: Polly Parrot saw a peak in weekly downloads at 30.6K in mid-January. The downloads gradually declined to 9.1K by the end of March. The active user count followed a similar trend, starting at 40.7K in late December and peaking at 62.6K in mid-January, before dropping to 40.5K by the end of March.
PJ Masks™: Moonlight Heroes had a peak in weekly downloads at 26.7K in mid-January, which then declined steadily to 9.3K by the end of March. Revenue remained minimal, with a peak of $31 in early January. Active users started at 121.7K in late December, peaked at 132.8K in mid-January, and saw a decline to 88.8K by the end of March.
My Little Pony Rainbow Runners had a relatively stable download trend, peaking at 18.8K in early January and ending the quarter at approximately 12.7K. Revenue peaked at $370 in late February but saw a decline towards the end of the quarter, ending at $165. Active users started at 30.7K in late December, peaking at 35.4K in early January, and ending the quarter at 29.3K.
MY LITTLE PONY: MAGIC PRINCESS showed a consistent download trend, peaking at 15.9K in late January and ending the quarter at approximately 14.8K. Revenue reached a peak of $773 in the final week of March. Active users started at 128.1K in late December, with a peak at 135.8K in the last week of March.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
